Because the sole purpose of the Cotton Research & Promotion Program is to build consumer demand and markets for cotton and cotton products, the extensive research and promotional efforts made by Cotton Incorporated and the Cotton Board benefit you and your cotton. For your farm, the Cotton Research & Promotion Program is working to help you increase yields, therefore improving profitability. For your fiber, the Cotton Research & Promotion Program is working to increase the demand for cotton and cotton products worldwide.

Within the past 20 years, cotton’s domestic consumption has more than doubled, leading to increased opportunity in the overall cotton industry – which can be attributed in part to the Cotton Research & Promotion Program, and more importantly U.S. cotton producers like you, in addition to the importers, that fund the innovative activities conducted on your behalf. It is your Program working for you.